For gadgets and clothes online shopping has become a common trend in most countries and India is no longer an exception. However, when it comes to grocery shopping, the situation is different. Grocery shopping has been a daily thing for most Indians, they always like to pick up fresh fruit and vegetables, carefully checked. However, this is changing with time. Because of the daily office life, busy personal life, growth and flow down monitor difficult routines, couples no longer have the time to go to India and hand-pick their vegetables. This leads to major cities such as Mumbai, Delhi, Bangalore and Calcutta growing popularity of online shopping, groceries, in most Indian households. Online shopping is definitely catching up in India and will be popular for good in a few years in small cities and towns.
The growing popularity of online shopping in India is due to various factors.
Easy access – some are very popular in all over India online store is the biggmart.com,bigbasket, localbanya, zopnow, RationHut, supremkirana, peppertab, Ekstop and more. Virtual grocery store more convenient and interactive urban consumers. Although there are many players in the online grocery section, but it is far from saturated segment.
Availability of products – most sites offer different types of which are not immediately in the nearest vegetable vendor, or in the grocery products under one roof. Toothpaste, snacks, diet food, chocolates, sweets, vegetables, fruits, cereals, rice and biscuits, different types of bread, you can shop under the same roof.
Ease of payment – they offer a variety of discounts and the use of credit cards, debit cards, and even cash on delivery payment. This makes it easier to place bulk orders for a whole week or a month for urban consumption in a single go.
Return Policy – Many online stores have a return policy, if consumers are not satisfied with the product under or damaged while in the product delivery. This is to provide consumers with more assurance, buy online.
At the door step – online grocery store open at all times through the day and the order can be placed as late as midnight, just before going to sleep! Facilitate the delivery time can be chosen by their regular customers needed.
Attractive Offers – Many sites also offer the use of coupon codes and allotment of bonus points for their further use customers. All of these facilities and transactions can be very attractive to consumers.
No dead ends – this is the main reason, the growing popularity of virtual grocery store in India. It is usually crowded, often a tedious process, when buying groceries at the store scorching local suppliers. In addition, the supermarket or convenience stores like D- Grand Bazaar queues waiting time, which can be quite irking consumers.